24 May How to use social media well: 6 tips to stand out
Today, communicating on social networks is no longer an option. As a professional, it’s a prerequisite to making yourself known, advertise, meet your clients and even keep an eye on your competitors … You don’t feel very comfortable on the subject yet? That’s good, we have 6 tips for you to work, improve or help you control your online reputation. Facebook, Twitter, Instagram, etc. will have no more secrets for you!
Having trouble getting off the ground on social media? Do you feel a little lost, even desperate? Wait, don’t give up just yet! In this way, you increase your chances of finding work sites, so we have established, for you, the guide to good social media practices. And here are the 6 tips that will change everything!
How to use Facebook and other social networks well: 6 practical tips
Focus on images
On social networks, images speak 100 times more than words. But be careful, for them to be seen by the greatest number, that is to say as well on a computer, a tablet or a mobile phone, they must be the right size. Small recap:
Facebook: 1200 x 630 pixels, and for an optimal display, prefer a 2000 x 1052 pixels format
Twitter: at least 440 x 220 pixels, at most 1024 x 512 pixels
Pinterest: board photo 222 x 150 pixels, pin photo 600 pixels wide
Instagram: Images on Instagram are automatically resized to 612 × 612 pixels
⚠ Be careful, quality is important. Choose beautiful photos, create banners or beautiful visuals with text. To do this, do not hesitate to use the various image banks and tools such as Canva, Recite or Piktochart, to create infographics.
Multiply your chances with video
Besides photos, video is also popular on social networks! It’s a great way to get your community behind the scenes. Make people discover your world, share your advice in the form of tutorials, for example, tell about your daily life, or share humorous videos. And why not do live on Facebook, Periscope, or record a video, with your smartphone, to broadcast it later on Youtube, Facebook, or Instagram.
⚠ Be careful, in this area, duration is of capital importance. On Facebook or Instagram, avoid too long videos, limit yourself to around 30 seconds. Regarding live videos or for Youtube, you can see a longer one.
Emotions are the very essence of social networks. We must react! Quotes, videos, gifs, protests, use all means to make people cry, laugh, alert …
Don’t just talk about yourself
As in real life, people who speak only about themselves tend to tire those around them. And that’s everything you don’t want for your pages. So, from time to time, share the posts of other pages, articles on a subject that may be of interest to your community, talk about the news of your profession, etc.
In the social networks, there is social and this is the most important. There’s no point in posting if you don’t bring your pages to life. It is imperative that you are in contact with your community. Thus, thank your customers, tag owners, or collaborators and respond to comments, especially if there are negative ones… In short, communicate about yourself and with others, it’s still the best way to advertise yourself.
⚠ Be careful, remember to use the vocabulary and tone appropriate to the community to which you are speaking. We do not speak the same way to a banker as to a construction worker, a student, or a senior. To help you, analyze your stats to find out who your fans are. (see our “pro tip”)
Post at the right time
Now that you know how to make posts that work, the question is when is the perfect time to publish them. Here is what emerges from several studies. Remember that on some social networks you can schedule your posts and that these time slots are only indications.
Facebook: Thursday and Friday between 1 p.m. and 3 p.m.
Instagram: 2 a.m. to 5 p.m.
Twitter: Tuesday, Wednesday, and Thursday from 12 p.m. to 3 p.m. and from 5 p.m. to 6 p.m.
Pinterest: Saturday and Sunday evening
Linkedin: Tuesday, Wednesday, and Thursday from 7:30 a.m. to 8:30 a.m., at 12 p.m., and from 5 p.m. to 6 p.m.
Pro tip: Measure your performance
When using social media to promote yourself and advertise, it is important to measure your efforts. On Facebook and Twitter, you can easily follow the statistics which will let you know the engagement rate or the retweet rate.
Little more: if you have a website linked to google analytics, you can also easily measure the share of traffic generated by social networks on your total traffic and thus, measure your success!
You may also like to read: How to delete a Facebook account, the definitive guide