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Latest technology brings to the construction sector

Despite employing large amounts of machinery, the construction sector has been one of the most reluctant to adopt the latest technology. Thus, it has been seen how areas such as the automotive industry, and logistics. Even the manufacturing industry took the lead in terms of innovation. Finally, they have not been able to resist the changes and have decided to start adopting many of the innovations at their disposal. And they won. They are not only making tasks easier but also improving supplies and solving problems that have been dragging on for a while.

The Building Materials Industry and Technology

Adopt the latest technology

Technology has not only changed the way of building and building. Activity has also improved in the plants where the materials needed for the construction sector are produced. For example, in component factories for concrete. The adoption of new technologies in the plants that are responsible for the manufacture of this construction material has led to greater automation in their processes. Therefore, at a higher manufacturing speed. This has resulted in an increase in concrete production capacity, thus increasing sales and income.

The same has happened in the factories dedicated to the construction of tiles and tiles. The greater presence of the latest technology in them has led to new, more agile, and “cleaner” manufacturing techniques. The result? More resistant and durable products, and less waste.

New Technologies in the Construction And Security Sector

In addition to greater capacity for construction, and new and better materials, technology has also led to increased safety in the construction sector. For example, thanks to the use of drones, structures can be inspected up close, even if they are at high altitudes. With this type of device, to which a camera is incorporated, videos are recorded that show the state of the built structures up close.

This makes it possible to locate construction flaws and cracks that would otherwise have gone unnoticed. And thanks to drones, they can be repaired in the shortest possible time. In another order of things, this type of inspection also allows for increasing the safety of the workers. By detecting cracks and flaws in the structure, collapses and falls are prevented. For example, by tripping over badly placed projections.

The technology also makes it possible to place sensors on construction sites. These sensors are used to take various measurements. For example, noise levels and dust particles, and organic components in suspension. In any of the three cases, if any of these levels are higher than those recommended for workers to be able to carry out their tasks normally, the system will issue a notice to stop work. This minimizes their exposure to particles and situations that are harmful to health.

The consequence of adopting new technologies, as we have seen, is satisfactory for all parties involved. On the one hand, builders have better building materials. In addition, they can get more quantity in a shorter period of time. On the other, workers perform their tasks more safely.


Best applications to make videos

We have compiled the list of the 11 best applications to edit videos from your cell phone, whether Android or iPhone so that you can make clips that join several videos, and photos, and allow you to add transitions, filters, subtitles and music, and so you can Share with your friends. With these mobile video editors, you can quickly make videos with photos and music and share them on WhatsApp, Facebook, Instagram, and YouTube in real time.


VivaVideo has 200 million users worldwide. It is one of the best applications to edit videos and recording videos on mobile. It has a simple and easy-to-use interface. You can make your videos from photos and music on your cell phone, you can cut videos, join them, and add filters, texts, and transitions. This app to create videos has more than 200 effects such as animated stickers and automatically improves the light to take selfies.


TikTok is a video editing app for iPhone and Android. It has become a global app for editing short videos of any kind. Initially, it was focused on music videos, where people came out dancing, or dubbing their favorite songs. Today it is used to make any type of video, including pranks and viral videos. One of the things that they like the most about this application to make videos is that it has a very extensive music library.


KineMaster is a very complete application to make videos on the cell phone. It has a multi-track timeline with integrated assistance that drags and drops clips. It also has robust video editing options and a wide range of tools to improve video quality. You can also add transitions, texts, voiceovers, etc. This app to edit videos on Android is very popular with users.


PowerDirector is an app to edit videos on your cell phone instantly and with professional quality. With this video-making app on your mobile phone, you can import and edit videos, add effects and titles, and export HD videos directly to Facebook or YouTube. It has advanced editing features like a chroma key, a blue or green screen, and a PIP video overlay.


Quik is an application to edit videos in an intelligent way. It is capable of selecting the best moments of your videos, adding transitions, effects, and even music. It is commonly used by GoPro users to make compilations of their best clips.

Magisto Video Editor

This editing app for Android is mainly used for music videos. It allows you to quickly share your creations with your family and friends through Facebook, Instagram, and other social networks. What I like most about Magistro is that 24/7 it transforms your photos and videos into a masterpiece of music. If you choose the “movie editor style” option, Magisto automatically stabilizes your video and consists of facial recognition, filters, video effects, nice transitions, and other elements that optimize your clip.

VidTrim Pro

This video editing program for Android has gained a lot of popularity due to the fact that it is available for all platforms. It is often considered the best video editing app for Android. It includes multiple functions such as trimming, merging, frame capture, video effects, audio extraction (convert to MP3), and transcoding (compress and convert to MP4).

Clash Video Editor

Clash Video Editor is a fairly advanced video editor for Android because it edits your videos in the cloud. It’s very useful when you want to pick up where you left off in video editing. Unlike other video editing apps, Clash’s editing features are not limited to video trimming. Some of the app’s cool features include filters, transitions, panning, zooming, etc.


A new free and special multimedia application will allow you to easily edit videos and share them in your own groups from your cell phone. You can also create your own social media group or community on Viddy and share your videos directly on Viddy or on various other social networks. The Viddy app is available for both Google’s Android and Apple’s iOS, as well as computer web browsers. As simple as adding media files and getting beautiful movies, this is what Viddy does. Viddy video editor also offers popular music in its gallery which you can use when editing your videos and movies.

AndroVid Video Editor

To cut, trim, edit and add music at any time you will need a completely free professional application for Android, like this one. You can easily cut and trim your videos and remove the parts you don’t like. It also allows you to add text, frames, and effects to videos. And the best option is that it allows you to convert any video to mp3 for free. It has many products to add to a video, such as fades, swaps, and speed up/slow down. You can choose the frames of your videos on the preview screen. You can also use it to create beautiful presentations with music and special effects. In short, it is a very professional tool for Android.

Video Maker Pro

This is an Android movie studio app that gives you options to edit, trim, and add media files. It has all the extra options and tools that are needed to create a movie. It has an Android user rating of 3.5 out of 5, which is very good. All the reviews of the tool are also good and you will have no problem using it to edit any video. The tool’s slideshow maker is also amazing as it offers automatic or manual effects for each image.


The latest technological trends in the construction

Until a few years ago, the construction sector was one of the most traditional and reluctant to innovate. Having suffered a profound crisis caused by the bursting of the real estate bubble at the end of 2007. However, technological trends and advances and the transformation of consumer habits. And expectations force companies in this sector to reinvent themselves.

Importance of technology for foreign trade

Technology plays an essential role in globalization and foreign trade, through its impact on communications, finance, and logistics.

Never before has it been so easy for a small or medium-sized company to sell abroad.

Technological advances facilitate communications, improve productivity by automating processes and, at the same time, expand and streamline financial services.

The 12 best travel apps that cannot be missing on your mobile

Personalized tourist guides, maps, hotels, restaurants, routes, financial services… Yes, we are talking about the multiple options that the increasingly numerous mobile applications can offer us more travelers. Mobile phones have become small laptops that we use every day, and also to organize our trips, choose a destination, hotel, or know in advance the most touristic places to visit.

The best cooking applications: recipes, menus, tricks…

The world of cooking is becoming more and more fashionable and what better than learning to cook through applications that help us find our favorite recipes. If you want to know more information, we show you some of the best cooking apps of the moment.

Free cooking recipes

Best applications for cooking

This is a very simple app to use and for being one of the most complete on this list. To give you an idea, this app has more than 30,000 recipes. Of course, this number does not stop increasing, which makes each passing day more complete.

And as if this were not enough, you can also share your recipes with other users. This makes it an increasingly complete kitchen network.

Kitchen Channel

Surely you already know Canal Cocina. If you know the channel, you will know that it is a channel dedicated to the world of cooking with very good recipes. Well, now you can enjoy all these recipes through the applications. And not only will you find text, but you will also find explanatory videos.

Youtube: cooking recipes

The Youtube application is present on all mobiles. In this application, we will be able to find a multitude of recipes and channels that will allow us to be able to find the dish or dessert that we want to make. Thousands of channels to choose from, so you will surely be able to find the recipe channel that best suits your tastes. You will find everything you want to do on Youtube through different recipes.

Cook Recipes

This is an application that is recommended by It focuses on a social network in which thousands of cooks focus. Thanks to the fact that it is a social network, the application does not stop increasing in terms of the number of recipes, which makes it one of the most complete options and the number of recipes does not stop increasing every day.

And since we are dealing with a community, you will not only be able to see the recipe, but you will also be able to answer questions, which makes it a perfect option for both food lovers and people who are just starting out in this world.

Nestle Kitchen

One of the things that I like the most about this application is that it has a daily recipe system. This means that every day it will show us a recommended and easy-to-make dish. The advantage of this system is that it will help us make a different dish every day without having to think about what we want to do today. And if you don’t like the recipe, you only have to change the recipe and it will show you recommended recipes so that you can choose the ones you like the most.

The information is very well prepared. You can find this information very well written and also through videos. To this, we must add that it includes the option of including all the ingredients in a shopping list. So when you go to the supermarket you will not forget a single ingredient.

Recipe Book

It is another application that works as a cooking community that is slowly gaining ground. It is true that there are more complete options and with more users, but little by little it is gaining importance.

As usual, not only can you find recipes, but you can also upload your own recipes so that other users can learn about them and make them. It is a good method to share recipes in a simple way. And as if this were not enough, it has a special function that allows you to put the screen on always on. So you won’t have to be touching the mobile all the time.

Allergy Friendly Recipes

Surely you already know that more and more people are allergic. This app focuses on recipes for allergy sufferers. You just have to enter what you want to do and what you are allergic to and you will be shown recipes that you can enjoy without problems.

It is a very interesting application if you are tired of not being able to eat a certain thing. And it is that thanks to tips and recipes that you can find in this app, you will be able to make dishes that until now you surely thought would be impossible to do if you had some type of allergy.


The impact of social networks on your business

In recent years the use of the internet has grown exponentially, and with it the use of social networks, leaving behind traditional media such as the press, TV, radio.

Not only have they become a vital part of our relationships with friends and family; Social networks have become an essential communication tool for any business. You may also like to read putting flyers on cars via

As a company, having an online presence implies great advantages and benefits. Speaking in more specific terms, within the digital marketing strategy, there is the Social Media strategy and it means that it is focused on generating interaction on your company’s social networking sites with consumers.

What Are Social Networks For In My Business Or Company?

Social Networks and business

Currently, a large percentage of the consumer is on social networks, so for a business, it is an opportunity to have direct contact with the consumer, it is an opportunity to listen to him, know what he needs and what he is thinking.

Nowadays, when hiring a company or buying a product, the consumer, before asking a friend, researches Google and looks for opinions on social networks.

In short, the digital world is talking about your company just by having a presence on social networks and also:

  • They project a positive and close image of your business, products, and services.
  • They offer information and support to customers.
  • Relationships with suppliers and customers are established and strengthened.
  • First-hand opinions about your company, products, and services are obtained.
  • It is possible to resolve dissatisfactions or conflicts with customers.
  • You can spread relevant information about your company.
  • Improve the positioning of your website in Google and other search engines.
  • They are a tool to launch advertising campaigns, announce new products or services.
  • It allows you to keep up to date with products, services, and conferences related to your company or even your competition.

When you have decided to have a presence on social networks, it is important to do so based on a positioning strategy where you must consider the following:

Know the public and the sector of your company because it will be the indicator to direct your work, what I want to say is that it is not necessary to be present in all the existing social networks, but in those that will give your business the greatest potential.

Study the competition, observe which strategies work for you and which do not.

Generate text content and attractive messages for the information that you will publish or about the products and services of your business, using simple and easy-to-understand language.

Social commerce is a trend in social networks.

What Behavior Will Social Networks Have After This Economic Emergency In The Remainder Of 2020?

It can be hard to predict the future, especially for something as changeable as social media. But if you look at the current trends and the latest rumors, you will start to see the signs.

Social commerce is one of the hottest trends on social media right now, and it looks set to make an even bigger impact in 2020.

What Is Social Commerce?

Social commerce is selling products directly within social media platforms.

This is different from social media marketing, where you can try to drive referral traffic from social media to a website or online store.

With social commerce, the store, the entire shopping experience, happens without the customer ever leaving the social networking site.

How Does Social Commerce Work?

There are many benefits to this, as you can imagine. It’s a much more streamlined process, especially when you can enjoy things like chatbot payments and autofill payment and delivery details.

There are fewer clicks and taps with social commerce than with traditional e-commerce through a web store.

The efficiency of the social commerce purchase journey far exceeds the typical eCommerce purchase. Basically, the math is like this:

If you have a traditional website and store, let’s say you get 10,000 visitors to the site.

Of that group, 25% give you their email address.

When you send an email to that group, 25% of them open it.

Than 5% of those who open the email click on the link in the email.

And three percent of those clicks end up buying something.

That’s a total of 1 purchase, after starting with 10,000 visitors.

Now compare that to a hypothetical social commerce trip. Let’s take a messaging chatbot for example:

Start with 10,000 chatbot visitors.

Of that group, you can message 99% of them

. Open rates are pretty high for chatbots, around 75%.

So, of the group that sees your message and opens it, let’s say 48% click

AND then 1% buy something.

That’s a total of 35 purchases, compared to one (1) purchase in the website example. Now obviously it goes without saying that your mileage may vary here. These are just sample numbers. But hopefully they will highlight some of the advantages of the ease and efficiency of social commerce.

Speaking of existing consumer behavior, it is widely known how many consumers are turning to social and mobile media as the primary means of content consumption and product discovery:

This year, it is estimated that the time spent on mobile devices exceeds the time spent watching television.

30% of online shoppers say they are likely to buy directly from a social network like Facebook, Instagram, Twitter or Snapchat.

Sales of Social Media Messenger have vastly outpaced email.

Referral traffic from social media to online stores has grown more than 100% in the last two years, more than the growth from any other channel.

Now, let’s talk about the state of social commerce today.

What Does Social Commerce Look Like On Instagram And, Facebook?

For Instagram: Facebook data says that 70% of shoppers search Instagram to discover products. Perhaps because of this, the roadmap has taken on a decidedly strong buy feel.

The biggest development is Instagram Checkout, which is a fully contained shopping experience within the Instagram app where you can view a product you like and then complete the purchase without leaving Instagram.

This goes a step further than Instagram Shopping, another new feature that Instagram has recently introduced. Unlike Checkout, Instagram Shopping is available to businesses in over 70 countries as long as you sell physical products and have an Instagram business account.

With Instagram Shopping, you can tag your images and stories with the products featured in your posts. Your audience can then tap to go directly to your store to make a purchase.

For Facebook: They have already made great strides towards social commerce with Facebook Page Shops and Messenger. First, let’s talk about Facebook Page Shops.

And what are you waiting for to implement and integrate social networks as one of the Digital Marketing strategies to increase your sales.


8 Indispensable Tips for Social Media Marketing

Taking into account that there are more than 3 billion people on social networks, Marketing for social networks is a crucial tool for your business.

Each company can use different social media marketing tactics depending on their line of business, however, what all companies have in common is the desire to obtain great results that allow them to continue expanding.

For this, the idea is to take advantage of your network strategy so that you can solidify your brand, reach potential customers and boost sales. Otherwise, if you cannot execute and measure your plan, you will be wasting time and resources.

Remember that social networks are constantly evolving and it is best to be updated with new trends. This is why we leave you with 8 essential tips for your social media marketing to be a success.

Identify Your Goals

Tips for Social Media Marketing

In all marketing plans, it is important to set the objectives that will guide your strategy and social media marketing is no exception.

Ideally, you should use SMART goals, which in other words means that your goals should be specific, measurable, achievable, relevant, and temporary.


If you propose imprecise objectives, the only thing you are going to achieve is not cementing the strategy well because you will not know how to measure what you want to achieve.

It is important to specify exactly what you want to achieve with your social media marketing strategy.


You must be able to answer if the objective was met or not. And for this you need to set measurable objectives in percentage, for example, increase engagement by 20%.


If your expectations are too high you will end up frustrated, it is good to have ambition in terms of goals, but you also have to be realistic.


Social media marketing objectives must align with the overall marketing objectives of the company because, in the end, all the efforts of the area must contribute to the bigger picture.


This means that your objectives must have a set time in which they will be met, each objective should have its own deadline.

Also, remember that you should not set more than 4 goals for these to be feasible.

Identify Your Audience

You must identify who you want to address on social networks as they are an essential part of your strategy. Remember that you must build your buyer persona not only through assumptions but also through research.

Next, we give you some guidelines that will help you build your buyer persona.

Former Clients

Your current clients are a good starting point because you can deeply investigate their lifestyle, demographics. And interests and from there create a more global buyer persona.

What Need Does Your Product Or Service Cover?

By being clear about what needs you are covering, you can get closer to what type of consumer you are reaching. And what their behavior is when purchasing a product or service.

Choose The Social Networks To Suit You

It is a common mistake to want to be present on the most possible platforms because choosing which social network to be on also requires a strategy.

You must ask yourself what each platform offers for you because you must choose based on your objectives and your buyer persona.

For example, if your plan is to sell directly to consumers you can bet on Facebook. If your business line is to create more visual content you can go to Instagram or Pinterest. And if your audience is young you can think about opening your accounts on Snapchat or Tik Tok.

Another recommendation is to look at what your competition is doing because it gives you a good guide to which are the social networks in which your potential consumers are.

Create Quality Content

The first step to creating quality content is identifying what type of information will be useful to your audience. Remember that your content must be entertaining and visually pleasing because users will look at all these details to evaluate it.

Also, do not forget that users do not like to be saturated with the same information. Much less if it is only information about your company. Give them something that interests them and above all that is useful.

On the other hand, you must take into account that, as well as creating quality content takes your time. And effort, the idea is to share it in the most possible channels so that it reaches as many potential customers as possible.

Frequent Questions

A good idea to create content is to collect the questions that your consumers and potential consumers ask most often. This way you can answer these questions in the form of content.

Create A Content Calendar

Ideally, plan the content distribution in advance as well as the topics you are going to deal with. For this reason, it is advisable to create a content calendar to organize everything efficiently.

This is how with a content calendar you can have a global vision of the topics. And coherently plan content that aligns with the company’s global marketing strategy.

Delegate The Management Of Your Networks To An Expert

Social networks, contrary to what many people think, cannot be handled by just anyone. Ideally, you should hire a person who has strategic thinking. And should have various skills such as creativity to create content and communicate with the audience on a constant basis.

Another good idea is to hire a digital marketing agency to help you manage the entire marketing strategy for social networks since all their resources will be destined to meet your objectives.

Be Consistent

For users to remember you, you must be constant because if you post once a year. And leave your network management thrown away, it will not do any good.

Remember that to be constant and present you do not necessarily have to publish content every day, you can also curate content. This means that you can share information relevant to your industry created by other experts in the field.

Another good idea is to recycle content, if you write an article for your blog you can use that same information to share it as posts for social networks.

Humanize Your Brand

Humanizing your brand is important because people respond to other people. They feel more attracted to your content when you show them feelings. And in turn, you manage to surface some kind of feeling in them.

In this way, you can humanize your communication on social networks if you talk about your identity. And your work team, that is, who are the people behind your brand. You can also share your story and how your company was born.

Another good idea is to share content generated by the users themselves. And interact with them, because the moment you interact with them, they realize that there is a person behind everything that is projected on social networks.

Finally, you can get involved in charity events and do, for example, life on social networks.


The use of social networks and their economic impact

After having been isolated, but not isolated, due to the pandemic. It is very timely to analyze in detail the figures provided by the Digital 2021 Global Overview Report. Published by We Are Social and Hootsuite. In this collection of interesting data, we can even determine what the behavior pattern of social networks user has been as a result of the social isolation of Covid-19.

The advertising industry in our country has undergone radical changes in the law in the last two years; simply on June 3, 2021, the Law for Transparency, Prevention and Combat of Improper Practices. Regarding Advertising Contracting was published in the Official Gazette of the Federation. As a result of this, plus the presence of Covid-19, Mexican advertising agencies have been forced to adapt quickly to the digital age. Consequently, 41% of Mexican companies plan to increase their advertising investment in this type of network and platforms, according to the Interactive Advertising Bureau (IAB) Mexico.

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social networks advertising

Thanks to all the information collected with or without our knowledge. But most of the time with our consent, we can compare the value of the digital advertising market in Mexico. Between the years 2020 and 2021 and find that total investment in our country of $ 2.42 billion USD in digital advertising. Distributed respectively in the following channels: $ 684.6 million USD in advertising within search engines (SEM). $ 762.3 million USD in social media advertising, $ 91.4 million USD in advertising banners, $ 374.2 million USD in advertising videos, and $ 106.9 million USD in classifieds.

For this analysis, it is appropriate to add various data in which it can be seen that, of the 129 million inhabitants of our country. The number of mobile devices connected in Mexico is 115.4 million. Which constitutes 89% of the population. We are approximately 92 million people connected to the internet. However, the number of profiles registered as active in social networks oscillates in 100 million. This means that the little cybernetic troglodyte that each of us carries inside has one or more profiles.

Derived from the foregoing, we know that in Mexico what has managed to grow exponentially from one year to the next is the heading of social networks. Such as Facebook, Instagram, Twitter, YouTube. And others of lesser use that would be contributing around 10.5 million new users.

Follow the information about business and current affairs in Forbes Mexico

The usual way of browsing the internet in our country considering that 80.9% of people live in urban areas. Then a tablet, followed by those who use smart televisions to watch content (of which most say they use it to watch Netflix). And finally, there are those who also use video game consoles to access content on the Internet.

Mexicans spend an average of 9 hours a day connecting from any device. And we do it in the following way: 9 hours and 01 minutes connected to the Internet (the statistics in this area grew 49 more minutes compared to 2019). Today we know that we spend 4 hours and 01 minutes watching TV (broadcast or streaming). While social media consumption counters an average of 3 hours and 27 minutes. The numbers tell us that we spend 1 hour and 30 minutes reading news (online or in print). However, as we must also feed the soul, we spend 2 hours and 16 minutes listening to music through streaming services. 58 minutes listening to the radio, 56 minutes listening to podcasts. And 1 hour and 35 minutes a day playing console video games.

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That showed  91.2% of users actively participated in social networks in the last month. 54% of users said they use social networks as part of their work. They also responded preferring YouTube, followed by Facebook, then WhatsApp, then Facebook Messenger, and finally Instagram.

As you well know, dear reader, this dance of extremely interesting figures. And data only reflects that our lives and those of electronic commerce. However, I think the only thing that really happened is that times accelerated. Because we were already on this train that is still moving. And in which, whether we want to or not, we are passengers. Technological evolution and new ways of communicating, interacting, and acquiring goods. And services are here to stay, and I think we still have a lot to see.


The importance of Social Media in today’s society

Social Media and Their Importance

What is Social Media?

Social media are all those digital formats or platforms through which a conversation between one person and another can be carried out.  Without the need for it to be in a physical environment. All for the world of the internet.

Social networks work with a complex database. Where it is possible to have a conversation in real-time. In addition to being able to perform other functions depending on the social network that is available.

For example, in the case of the currently most demanded social media. Preferably photos or videos can be uploaded, although video calls can also be exercised. Although as said, it depends on which social network it is.

There are certain networks that do not allow any of these functions. But only help one person to communicate with another, and now, simple, but suitable.

Why is Social Media Important?

importance social media

The truth is that many people ask this question, and yet it is something very easy to answer. Since the importance of social media is mainly due to the function they fulfill.

For example, social networks contribute to better communication of a person with whom he wishes. Something that makes it easier for information to get from one place to another in a simple way.

It is also important because it allows anyone to make themselves known. Or to be able to meet someone, without having to be formally introduced. Something really suitable and useful.

What Would a World be Like Without Social Networks?

The truth is that it is no secret to anyone that a world without networks would be a catastrophe. In fact, it has been experienced when communications between one person and another were complicated.

This is because a world without networks means that a person cannot freely express himself or share any idea of ​​preference, nor can he communicate in a non-face-to-face way. But rather, they would have to resort to the telephone, something that, although it is not useless if it is a bit archaic, since these make the communications between one person and another are punctual.

Something that many times you do not want since when the boredom part is present, the only thing you want is to enter a social network. Share ideas like or just chat.

The Most Important Social Media.

Which of all the applications is currently the most important?

Well, there are many important applications today, such as Twitter, Facebook, Snapchat, etc. But after different statistics, it was possible to see which would be the most important.

Facebook was the winner since this has been the most downloaded because it allows you to carry out normal conversations through digital media, to video calls, as well as being able to post images or videos at ease.

You may also be interested in HOW TO USE SOCIAL MEDIA WELL: 6 TIPS TO STAND OUT

How to make your music louder?

You can make your music louder at home by using a computer and smartphone. There are a few ways of doing this, but the easiest is to increase the volume of your soundcard through software. Let’s see How to improve your sound loudly. It is very easy.

How to make your music louder?

1) Click on the speaker icon in your taskbar and right-click on it. Select playback devices from the list that pops up.

2) Double click on your speakers, then go to the ‘enhancements’ tab. Check the box for loudness equalization. This will make all of your music louder without changing its pitch or tone, so you won’t have to turn it up as high.

3) If this does not work, you may need to find your soundcard’s drivers online and update them.

4) If this doesn’t work either, you may need to consider upgrading your speakers or getting new ones. This is especially true if any of the settings that you change make the music sound worse instead of better.

5) You can also use an equalizer to make your music sound better, but this might distort it.

6) If all else fails, you may be suffering from a damaged or blown speaker. You will have to replace them in this case.


How to make a loud sound on your iPhone?

make your music loudersteps

1) Go to settings and click general

2) Scroll down until you see music, then click on that. You should now be able to turn the volume up or down. If this does not work try the next step.

3) If you cannot adjust your music’s volume through these steps, open a song in iTunes and go to the top left of your screen and click on the button with a square and triangle. Click on adjustment tools. On this page, there should be a slider to adjust the volume of your song. If this does not work you may need to reset your phone or replace its speakers as they may be damaged or blown.


How to make your music louder on Android?

1) Open your phone’s settings and click on sound. If you see a checkbox next to loudness equalization, it means that you have already done the equivalent of what the computer was able to do with a single button press. You can also try turning up your volume through this menu, but if this doesn’t work try the next step.

2) If this does not work, return to your music app and go to the preferences menu. For some apps, you will need to open the song that you would like to adjust before you can do this, but it may be at the top of the screen or in a drop-down menu depending on what music app you are using. Once here, find the option to adjust volume and turn it up.

3) If this does not work, open your phone’s settings again and go to apps. Select the music app that you use most often (it should be listed in bold), then go into its permissions and allow it to draw over other apps. This should make the volume go up. If this does not work either, try restarting your phone.

You can download various apps to improve the sound of your music. I recommend you use MaxxAudio, Equalizer +, or Volume Booster.

Other things that will help

1) Earplugs. If it is late and other people are sleeping, you may not want to listen to your music as loudly, so earplugs can help to muffle it.

2) Headphones. If you do not want to bother the people around you as much, headphones are a great way to make your music louder? without worrying about bothering those around you.


Why are youtube videos loading but not playing? Fix it right now

YouTube videos are not playing on chrome or Firefox for some users. This is not a youtube bug, but a problem with the way browsers handle these videos. The problems are reported to occur because of the “Origin Policy” implemented by Youtube and browser “Same origin policy.”

Why are youtube videos loading but not playing

Youtube videos are not playing because youtube has implemented the “Origin Policy,” which prevents a website from reading cookies or accessing resources (such as scripts, images, and video files) on other domains. This is to prevent access to unauthorized content. For example, this policy stops an ad network from accessing your youtube channel’s data to serve you ads.

Origin policy prevents the browser from loading Javascript, images, or other resources on a different domain than the one that hosts the main HTML page of your website. This is to prevent malicious websites from accessing your cookies etc. For example, if a website X accesses any resource (like a video or an image) from, it will not work for you. Likewise, if a website X loads any javascript from site Y, the scripts cannot access cookies on site X because they are not supposed to do that, which also fails.

The Origin Policy

When you play any video from youtube via, it is played using a special html5 protocol. Youtube can control the video playback on this protocol and communication between your browser and youtube servers.  On the other hand, if you use an external link to play any video from youtube (for example, sharing the link in emails or websites), your browser uses a different protocol. On this protocol, youtube has no control over the video playback and communication between your browser and youtube servers. The problem arises because of the “origin policy” implemented by Firefox (and chrome?) to prevent malicious websites from accessing content from other domains without permission.

The Origin Policy Explained

When you visit a website via any link or bookmark, your browser does three things before serving you with web content. Firstly it checks if the site is currently in its cache. Secondly, it will ask the DNS server for domain name resolution and thirdly, it will also check if there are cookies saved for that site in its cache. In short – First, your browser checks if requested content already exists somewhere on its local hard drive or memory cache.

If videos are not playing, first check if your cache is empty by clearing the cache. Some other reasons could be that you have some cookies blocked or DNS has issues with this site.

How to fix youtube videos loading but not playing using a proxy?

In some cases, you may need to use a proxy server to play videos on properly via its proxy. To do so, you will first need to create an external link for the video and then use it as your video source while watching youtube videos offline or using any other browser than Firefox (which is currently suffering from this bug).

How do you create an external link for a youtube video to use it as your video source when watching videos offline or using any other browser than Firefox?

If you already have the video URL, simply replace “HTTP://” at the beginning of the video URL with “HTTPS://.” If you don’t have the URL but have the video title, then follow these steps:

Search for your desired video on youtube via this link. The results page will have few links to play that video. A small thumbnail image will be displayed beside each of them. Right-click on any one of those images and select the “copy image URL” option from the context menu. Paste the image URL in your address bar and press enter.

You may also like to read, What are the different types of social media?

How to recover deleted photos from the gallery?

On my Samsung Galaxy S20, my gallery photos disappeared. I am running the latest operating system update and have cleared all cache. How can I restore permanently deleted images from my Android device? Is there any way to restore lost photos from my gallery? Yes, let’s see how to recover deleted photos from the gallery.

One of the most precious memories of your life is a photo that you saved on your Android device. However, like the previous consumer, photos can sometimes disappear from your gallery for no apparent reason.

How to recover deleted photos from the gallery?

When images are deleted from the Android gallery, they are stored in the device’s internal memory before being overwritten by new data. To recover these secret deleted pictures from phone memory, all you need is a powerful photo recovery tool. PhoneRescue for Android, as the best Android photo recovery app, is here to support, and its Android gallery photo recovery features are listed below.

Different mobile phone providers provide different cloud storage services as a result of the invention of cloud drives. They all provide backup services, including Samsung, HUAWEI, Xiaomi, and LG. With your permission, the phone will have automatically synced your data with its cloud. If you have not recovered your deleted images with the above methods, you can try searching this backup.

Recover mobile phone gallery from lost android phone

While there is no built-in method to recover a deleted image, there are phone apps and PC software programs that can help you do so. Keep in mind that you must act quickly.

The method to recover deleted images from an Android tablet is almost similar to that from an Android phone. Just be sure to read through all of the DiskDigger instruction screens to catch any slight variations.

There are also software programs that can help you recover deleted photos, such as Recuva, which has not been reviewed for this article but is highly recommended. Download the software and follow the instructions, which consist of connecting the phone to the device and searching for the deleted photos using the computer interface. You can search for other programs similar to this one on the Internet.

Examine the characteristics of the device and see if it can be identified. Use accurate geolocation information. On a tablet, you can store and/or access information. Personalize your material. Make a content profile that is unique to you. Analyze the success of your ads. Select easy advertising. Make a personalized advertising profile. Choose from a variety of personalized ads. Use market research to get to know your target audience better. Analyze the effectiveness of your material. Improve and create products.

Recover deleted videos and photos on android

Devices have been added. Compare How to recover deleted photos from my Android phone? Spread the word: If you’ve inadvertently deleted your pictures and videos from your Android smartphone, don’t panic. There is always the possibility of restoring data from a backup. Here are some ways, each with a step-by-step guide that will help you get out of the situation and recover all the deleted images from your Android smartphone.

There is nothing more frustrating than unintentionally deleting all the photos from your Android phone. Unless you have a data backup before doing a reset, all your images will be lost. Even if you forget to back up your photos, you can restore them to your Android devices using some basic techniques.

Cloud providers keep a backup on their server if you add something new to your smartphone gallery. These cloud storage solutions, such as Dropbox or Microsoft OneDrive, allowing you to restore the images you want at any time. To recover deleted images on your computer, follow the steps below.

Recover deleted photos from android phones

The Gallery application on android is where photos were taken with the camera, WhatsApp photos and downloaded files. It is from the gallery that files are most frequently deleted. I will answer the most popular questions, such as why photos do not appear in the gallery, how to restore lost photos from the gallery on android, and why images appear blurry and there are only black frames. Let us begin!

We recommend running a deep scan on these three applications. They are on the machine, and we suggest saving Gallery images to the hard drive instead of an SD card. Deleted files on an SD card would be overwritten, greatly reducing the chances of recovery.

Suppose the new images are saved in the phone’s internal memory despite having selected the SD card in the settings. It is possible that the SD card is full and that android is using internal memory to store the photos.

Another common problem is when photos on an SD card don’t appear in the gallery. Images sometimes display poorly or disappear from the gallery. This happens if there are read errors on your SD card.

You may also like to read, Types Of Media

Twitter tests “Professional Profiles” for businesses

Do you do social media marketing in your business, customer service, or any other communication activity with your customers through Twitter? The microblogging network is testing improvements to enrich the user profile: Professional Profiles.

Twitter has announced the beginning of testing a new type of profile, Professional Profiles. A new tool aimed at business, but also at anyone who uses the social network to work.

Professional Profiles allows you to display specific information about your business directly in the Twitter user profile.

What are Twitter Professional Profiles?

It is true that a company could already show its name and website in the Twitter bio. But the new Professional Profiles expand the amount of information that can be displayed. Now a new section will appear, as shown in the image, called “About” which, in addition to showing the company’s address along with a small map and schedule, will provide two buttons: address to access the location of the business and contact, to establish a direct message through Twitter.

Kayvon Beykpour, product manager at Twitter, reported that ” companies will soon be able to distinguish themselves on Twitter with attributes in their profile, ” although at the moment the tests are limited to the United States. Beykpour noted that there will be more changes and customization options as the implementation of Professional Profiles unfolds.

A Twitter nod to the professional environment

Twitter has been introducing gradual changes to its platform. But the vast majority of them were aimed at users in general. The company moves tab with the intention of playing within the business framework, a segment that was somewhat more neglected and that seemed almost the exclusive preserve of networks such as LinkedIn.

In fact, even other more general social networks such as Facebook already had a different company profile from that of individuals. How will this improvement of Twitter help companies and professionals? It is certainly not a revolution by offering information on the public company and theoretically available to anyone. But it does provide such information quickly and directly.

Twitter has become a commonly used tool for many Internet users and is the first source of information for them when looking for a business, so this new function will help companies to offer relevant data in a more agile way.

You may also like to read, How to use social media well: 6 tips to stand out

How to use social media well: 6 tips to stand out

Today, communicating on social networks is no longer an option. As a professional, it’s a prerequisite to making yourself known,  advertise, meet your clients and even keep an eye on your competitors … You don’t feel very comfortable on the subject yet? That’s good, we have 6 tips for you to work, improve or help you control your online reputation. Facebook, Twitter, Instagram, etc. will have no more secrets for you!

Having trouble getting off the ground on social media? Do you feel a little lost, even desperate? Wait, don’t give up just yet! In this way, you increase your chances of finding work sites, so we have established, for you, the guide to good social media practices. And here are the 6 tips that will change everything!

How to use Facebook and other social networks well: 6 practical tips

  1. Focus on images

On social networks, images speak 100 times more than words. But be careful, for them to be seen by the greatest number, that is to say as well on a computer, a tablet or a mobile phone, they must be the right size. Small recap:

Facebook: 1200 x 630 pixels, and for an optimal display, prefer a 2000 x 1052 pixels format

Twitter: at least 440 x 220 pixels, at most 1024 x 512 pixels

Pinterest: board photo 222 x 150 pixels, pin photo 600 pixels wide

Instagram: Images on Instagram are automatically resized to 612 × 612 pixels

⚠ Be careful, quality is important. Choose beautiful photos, create banners or beautiful visuals with text. To do this, do not hesitate to use the various image banks and tools such as Canva, Recite or Piktochart, to create infographics.

  1. Multiply your chances with video

Besides photos, video is also popular on social networks! It’s a great way to get your community behind the scenes. Make people discover your world, share your advice in the form of tutorials,  for example, tell about your daily life, or share humorous videos. And why not do live on Facebook, Periscope, or record a video, with your smartphone, to broadcast it later on Youtube, Facebook, or Instagram.

⚠ Be careful, in this area, duration is of capital importance. On Facebook or Instagram, avoid too long videos, limit yourself to around 30 seconds. Regarding live videos or for Youtube, you can see a longer one.

  1. Arouse emotion

Emotions are the very essence of social networks. We must react! Quotes, videos, gifs, protests, use all means to make people cry, laugh, alert …

  1. Don’t just talk about yourself

As in real life, people who speak only about themselves tend to tire those around them. And that’s everything you don’t want for your pages. So, from time to time, share the posts of other pages, articles on a subject that may be of interest to your community, talk about the news of your profession, etc.

  1. Interact

In the social networks, there is social and this is the most important. There’s no point in posting if you don’t bring your pages to life. It is imperative that you are in contact with your community. Thus, thank your customers, tag owners, or collaborators and respond to comments, especially if there are negative ones… In short, communicate about yourself and with others, it’s still the best way to advertise yourself.

⚠ Be careful, remember to use the vocabulary and tone appropriate to the community to which you are speaking. We do not speak the same way to a banker as to a construction worker, a student, or a senior. To help you, analyze your stats to find out who your fans are. (see our “pro tip”)

  1. Post at the right time

Now that you know how to make posts that work, the question is when is the perfect time to publish them. Here is what emerges from several studies. Remember that on some social networks you can schedule your posts and that these time slots are only indications.

Facebook: Thursday and Friday between 1 p.m. and 3 p.m.

Instagram: 2 a.m. to 5 p.m.

Twitter: Tuesday, Wednesday, and Thursday from 12 p.m. to 3 p.m. and from 5 p.m. to 6 p.m.

Pinterest: Saturday and Sunday evening

Linkedin: Tuesday, Wednesday, and Thursday from 7:30 a.m. to 8:30 a.m., at 12 p.m., and from 5 p.m. to 6 p.m.

Pro tip: Measure your performance

When using social media to promote yourself and advertise, it is important to measure your efforts. On Facebook and Twitter, you can easily follow the statistics which will let you know the engagement rate or the retweet rate.

Little more: if you have a website linked to google analytics, you can also easily measure the share of traffic generated by social networks on your total traffic and thus, measure your success!

You may also like to read: How to delete a Facebook account, the definitive guide

How to delete a Facebook account, the definitive guide

If you are tired of the social network doing with your personal information “whatever it wants”, or you have simply tired of living in this global neighborhood yard, we will tell you how to delete a Facebook account forever.

Facebook is at the center of an unprecedented storm due to the improper access to data of more than 50 million users by Cambridge Analytica. So much so, that Mark Zuckerberg himself has been summoned to explain to a committee of the British Parliament. And to the European Parliament this data leak. Although the manager does not have the obligation to appear. He is expected to accept this “suggestion” due to the media pressure he is having.

Therefore, if you were wondering whether to permanently delete your Facebook and this has helped you make the final decision, we have prepared an article with all the steps to follow.

Be careful, before starting we already warn you that you are facing a process that is not at all easy, not because of its difficulty, but rather because of the many obstacles and stones in the way that Facebook tries to put you during the process. But do not despair, with our help you will learn how to eliminate Facebook from your life forever.

These types of practices are common in our day today, we have all gone through the trouble of trying to unsubscribe from a telephone operator, change electricity companies or simply return something that we no longer want, so you have social networks They were not going to be less as we could also see when we tried to delete or delete an Instagram account forever, for example.

As with Instagram, Facebook does not make it easy for you to know how to delete a Facebook account. First, it always gives you two options in order to avoid or delay your march as much as possible: delete a Facebook account temporarily or permanently.

Before starting, and whatever your decision, our recommendation is that you make a  copy of your Facebook data on your computer’s hard drive, in this way you make sure you do not lose the photographs, video, friends, or comments that you have published on your wall to date.

How to remove Facebook from our life

Three, two, one … Will you really be able to live without Facebook? If at this point you are still considering it. We recommend that before deleting your Facebook account you better consider the option of deactivating your account indefinitely.

What do you get out of this? Simple, your Facebook information will not be publicly available, not even to your friends, so you will not be able to interact with anyone, you can even stop receiving Facebook emails for the duration of the deactivation. It is a way to eliminate Facebook from your life but with less risk.

What does this mean? Easy, if you regret it, you just have to identify yourself with your usual data, et, voilà, you will come back to life on the social network, because Facebook will have saved all your data waiting for your long-awaited return. Of course, you must live forever knowing that you have been defeated by Mark Zuckerberg, we are sorry.

To deactivate -not delete- your Facebook profile you have to follow these simple steps:

  • Account> Account Settings

Click on the Account menu in the upper right corner of the Facebook page and there click on Account Settings.

  • Deactivate the account

Now, click on General, at the top left of the menu.

  • Among all the options you will have to search, of course, the last one: Deactivate account. Next, you will have to enter your password again and click OK.
  • Between funny and gloomy is the emotional blackmail that Facebook subjects you to on your way to deactivation, after a new verification of your password. A list among which you will find some of the friends you have had contact with will say goodbye to you, they will “ miss you a lot”. Overcome this trance and respond to the reasons why you have made this decision. Get a boost and click Disable. You are not done yet.
  • As international treaties, which require signature and ratification after binding, deactivating your Facebook account is a multistage process. This is the last one. Click on Deactivate now, and your account will be deactivated, although, remember, Facebook will keep your data in case you regret it.

How to delete a Facebook account forever

In this case, there will be no going back, if you are convinced that you do not want to be in the social network of your friend Mark and above all, you do not want him to save and “traffic” with your personal data, you can also leave to not return requesting his permanent erasure. It’s easy but subtly complicated at the same time :

  1. Getting to the link that allows you, not to deactivate. But to know how to delete my Facebook account forever is not easy at all. We have found it well hidden in the  FAQs (Frequently Asked Questions)  of Facebook. In them, hidden under the “subtle world”: let us know, you will find a precious link to eliminate Facebook permanently.
  2. Once we click on the link, it takes us to the mysterious screen that will allow us to deactivate our profile and delete all data from the social network, forever. Notice first:
  3. And the final notice, in which you will have to solve a curious puzzle. In our case, select all the images in which a waterfall appears and enter, once again, your password:
  4. Still, in fact, you may regret it even if you click OK since Facebook gives you (given) two weeks of leeway to close a Facebook account permanently. Can you resist them?

Social Media: A Blessing or a Curse

Social media can be both a blessing and a curse for businesses. On the one hand, they constitute a perfect platform to maintain fluid communication freed from corporate corsets with massive and very diverse audiences. On the other hand, they can become a serious problem and affect the company’s productivity, especially if they become a regular hobby of employees.

But the risk of social networks goes much further as they constitute an ideal platform for the spread of malware.

Social Media is A Blessing or a Curse

And the risk to companies is particularly high if malicious software enters the corporate network due to inappropriate use by any employee from their workplace.

In fact, in a recent study in which more than 15,500 Internet users from 11 different countries participated, we have verified how our behavior on social networks had many possibilities of becoming victims of cybercriminals.

An open the door to cybercriminals

Cybercriminals are intensifying the use of social networks as effective malware spreaders. One of the most popular scams is their massive distribution through links posted on social platforms. A link that supposedly leads us to some scandalous video or of Nowadays finally ends up on some infected page.

Also, the risk of downloading malware is high if we consider that one in five Internet users clicks on these links and does not distinguish if they come from their contacts, from a known site, or are anonymous or suspicious.

And to keep the scam completely unnoticed by even the most cautious Internet users, the links are often so abbreviated and camouflaged by URL shorteners that they are not easily recognizable and offer very few clues as to the inherent danger they entail.

Clicking on these types of links can lead us to infected websites capable of stealing our data, which can be especially serious if we are part of a corporate network and have fatal consequences for any company, or transform us into malware sprinklers directed against our network of friends and contacts without, of course, being aware of it.

What can we do? Follow these tips

  1. The solutions of security that include some form of web filter should be mandatory for any user.

As far as companies are concerned, the most recommended is the use of comprehensive security solutions that comply with each company’s security policies.

  1. Include, in all cases, common security components such as antivirus protection, web filter, firewall, or antispam.
  2. Never click on an unknown link. As we have discussed previously, the consequences can be fatal.
  3. Comprehensive security solutions have to limit USB memory sticks’ unwanted use, the random installation of programs, or the uncontrolled navigation of employees in the workplace.

Among the company’s advantages is its adherence to current legislation, the limitation of points of attack, and, as an added consequence, a notable increase in productivity.

There is danger in social networks, but they have their advantages.

The great truth is that we do not deny the advantages of these social media. Among the advantages of social networks are interacting with your customers and promoting products and services even for free.

There are the Fanpages that are a web page within Facebook. This helps a lot when it comes to marketing on social media. Facebook, Twitter, and Google+, among other networks, are very good at developing marketing campaigns, especially social marketing.

Something must be taken into account very much, and that is that in social networks, the risk goes much further because they constitute an ideal platform for the spread of malware and the risk for companies is particularly high if malicious software enters the corporate network as a result of the inappropriate use that any employee can make from his / her job.

The surveillance of the personnel who interact with them is recommended because misuse can also damage the business’s good image.

Companies must guide their employees well on this issue. In fact, in a recent study in which more than 15,500 Internet users from 11 different countries participated, it was found that our behavior on these social networks had many possibilities of becoming victims of cybercriminals.

Be very careful with this cybercrime. We must be aware of the danger there is and try not to be another victim of fraud or misuse of our personal information.

Beware Of Cybercriminals On Social Media

These cybercriminals are intensifying the use of means as effective malware propagators and one of the most popular scams is their massive distribution through links published on social platforms, that is to say, on social networks, so that a link that supposedly leads us a scandalous or current video finally ends up on an infected page.

In addition, the risk when downloading malware is really high if we consider that one in five Internet users clicks on these links and does not distinguish if they come from their contacts, from a known site, or are anonymous or suspicious. Hackers are trying to steal your personal information every day and the very varied use they can make with it is well known. One is blackmail or simply damaging your reputation.

Some people make a living from being a hacker. Cybercriminals know very well what they do to make the scam go completely unnoticed, even by the most cautious Internet users.

It is important to know that clicking on these types of links can lead us to infected websites capable of stealing our personal data, which can be especially serious if we are part of a corporate network and have fatal consequences for any company, or transform us into malware sprinklers directed against our network of friends and contacts without, of course, being aware of it.

Know the main media and the characteristics of each

The media always existed in society, but with great improvements throughout history. Today, they are modern, reach many people, and are fundamental marketing tools, that is why it is so important to know what they really are.

So what is the media? This seems to be a simple question, however, a new one arises every day and that is directly connected to the technological advancement of digital transformation and society.

For marketing professionals, knowing each of these media is essential to optimize their strategies, since, in addition to enhancing the options in terms of marketing strategies, it reveals how the public is distributed among the various channels.

Thus, each business can identify in which of them its audience is concentrated. And, precisely for that reason, it is essential to know more about them.

To better understand them, in this article you will find several important points, such as:

  • What are the media;
  • the way they have evolved over the years;
  • which are the most popular;
  • the reasons why they are important;
  • and, how is it possible to use them in your marketing strategy?

What are the media?

Communicating is a human need since the world exists. This is why the media are all channels, instruments, or ways of transmitting the information.

These are so broad that they range from writing and drawing to the communication technologies that we know today.

How has the media evolved?

Today, it is easy to identify which are the most common means of communication:

  • Phone,
  • TV,
  • Radio,
  • and Internet.

However, that has changed over time and it is important to remember that history deals with these media from the most rudimentary copies.

It is worth considering that many of these media were not based on the technological idea, since they were considered as media:

  • the drawings;
  • signs;
  • signs;
  • the beginning of languages.

Following a chronological order, among the best-known media, the sequence of appearance was:

  • cards;
  • radio;
  • phone;
  • TV;
  • Internet.

From them, naturally, with the deployment of technology and digital transformation, several variations emerged.

During the evolution of resources, the integration between technologies was a significant framework that, despite being very natural in modern times, needs to be deeply evaluated.

A good example is the telephone: who would say that it could originate other forms of communication such as video calls, instant messages (such as  WhatsApp ) and still take over a lot of Internet-related channels?

So despite having the same definition, the main difference between all these options is the distance, scope, evolution, and impact they have on society.

What is the importance of the media in society?

If today we manage to understand what the media are, automatically, it is also possible to understand how important they are to society.

This conception acquired real prominence from the moment when technology brought innovations and new ways of undertaking communication. So we can say that its importance lies in that:

  • Today it is easy to establish contact with someone who is in another state or country;
  • the information is also in different channels. This creates unique importance for the media;
  • the different channels provide different languages ​​and ways of making contact with the consumer ;
  • More than informing, the media are also tools of dissemination;
  • for companies, they are a fundamental resource since they manage to show their brand to the public;
  • With the appearance of new communication resources, common advertising underwent many transformations;
  • These channels are becoming more and more fundamental, since they are accessible to everyone, at different levels;
  • From a marketing perspective, it is as if different doors open to welcome campaigns, each demanding a different way of speaking, approaching, and directing actions.

What are the most used means of communication?

Among the different media, some have the preference of the population.

Just as the Internet emerged with the development of technology and advanced considerably among the favorites, TV and radio did not stop having an impact on society. Within different contexts and needs, each of these media meets the demands of the public.

Marketing can be in all media, always with strategies developed to reach the public and the buyer person in the best possible way.

Therefore, the way of taking action is adapted for each of these channels, since this interferes with the efficiency of the campaigns.

It is also important to understand that popular media are the ones that society is used to using.

Next, we will explain a little more about the main channels, what adherence is like and how the population uses these alternatives.


Television was one of the inventions that had the greatest impact on society and is shown as an efficient and complete means of communication, which transmits information, advertising, and entertainment.

For society, having all this in a single medium generated a great impact and transformed television into an extremely attractive medium from the beginning.

Considering some data obtained in the National Survey of Audiovisual Content Consumption in Radio, Television, and Internet in Mexico in 2017, we understand the following:

  • 92% of those interviewed said they had a television in their home;
  • open television channels are watched by 64% of the Mexican population;
  • 56% of Mexicans have a pay television signal.


Radio is one of the oldest means of communication. On its importance, she held a prominent place in the development of society.

According to the survey, in 2017, 38% of the people interviewed declared that they listen to the radio.

Despite not engaging so much for not having images, it plays a fairly important role. This channel also unites information, entertainment, and advertising, but with a different format.

About information, it is limited to specific times of the day, such as in traffic in the morning.

However, the consumption of music on this channel has decreased notably, since it has great competition on streaming platforms and the Internet.


The advancement of the internet is clear and the study offered data that prove that: 43% of the population affirms that it is their preferred means of communication to consume audiovisual content. This is likely to occur due to the breadth of possibilities it offers.

Explaining this is simple, considering that it provides many advantages and comforts, some of these are:

  • the agility of the information;
  • Mobility;
  • wide access to content ;
  • the possibility of consuming any material of personal interest.

Another important issue is the increasingly broad access that is not limited to social classes. The National Institute of Statistics and Geography presented data from the 2017 National Survey on the Availability and Use of Information Technologies in Homes, in which it highlighted that 71.3 million Mexicans have Internet access.

How has technology impacted the changes in the media?

It is impossible to talk about what the media is without considering the fundamental importance of technological evolution.

If the Internet is evolving as a broad channel today, it is due to the way it developed over the years.


This was a factor that also transformed the communication channels and with this, a worldwide connection and union were achieved.

Smart TVs, for example, allow access to applications, providing users with much more than open or closed programming.

Radio is not limited to stereos either, as stations can be tuned over the Internet.

The software streaming has its own channels, usually customized according to the taste of the audience.

Many media have existed for several years, however in each technological advance what we already knew develops in incredible ways.


Perhaps the biggest impact of technology on communication is segmentation. Digital marketing has that possibility as a base, ie, campaigns and actions directed to your target audience.

Even though the Internet is wide and is used by a large number of people, some resources allow limiting the scope of advertising only to an audience of interest, and this segmentation achievement was due to:

  • the growth of the Internet along with the progress of the digital age;
  • marketing automation and other actions;
  • the possibility of increasingly communicating with those who are interested.

Today, companies need to choose very well which means of communication will be used to spread campaigns.

The trend is that the Internet, mainly through social networks, is the most chosen channel for brands to achieve good communication with their public.

Taking this scenario into account, the impact of technology has been fundamental to start a new era in business.

How to use the media in digital marketing strategies?

To have an effective strategy, it is necessary to correctly choose the communication channels. For that, it is essential to consider where your audience is and which of those media it responds to best.

In this perspective, some alternatives tend to perform well. Here are the main ones.

Email marketing

Email marketing remains an excellent means of communication within digital marketing. It is a simple and efficient way of maintaining an adequate relationship with the public through the offer of content.

With a good feed cycle, you can convert leads and visitors into leads. The appropriate language and a good frequency of sending emails contribute to the excellence of the strategy.

Social media

Facebook, Instagram, YouTube, Twitter, LinkedIn (and some others) are social networks that are well-positioned and considered, and surely, your brand’s audience uses them daily.

It is essential to have a corporate profile to be able to communicate. Besides, being present allows:

  • that your brand promotes products and campaigns;
  • expose the company (be present in the virtual environment);
  • contribute to customer service ;
  • generate more sales.

Thus, the presence in the networks is essential, since they are part of the daily life of society.

Search engines

Digital presence is everything today, especially when it comes to business! It is impossible to do good marketing without highlighting a company on the Internet.

This prominence is possible thanks to the creation and development of a website, the creation of a blog, and the publication of quality content in these media.

In this work, it is essential to consider organic traffic through Google tools and search engine optimization.

In summary

It is not difficult to understand what the media are, however it is necessary to have greater clarity on how they have suffered alterations over time.

This ensures that companies are ready to exploit them in the best way, aiming at fluent communication with their audience. As a consequence,  the correct use of media generates great results!

Successful Film and TV Extras Do These 5 Simple Things

Becoming an extra or walk-on actor in a movie or TV show is a competitive business. Being successful at the job is even tougher.

“Why?” you ask. “Don’t most extras show up on camera for a few seconds at most?”

Types Of Media

A means of communication refers to any method or mechanism through which man expresses himself. And communicates his interests, tastes, concerns, or knowledge.

The 10 worst horror movies since 2000

We have all or more or less experienced a similar disappointment: renting a horror film in order to have a good dose of chills and pick up with a predictable, cliché and so messed up interstellar turnip that it wouldn’t scare a daycare child. Yes, it’s frustrating, but it’s even more frustrating when you see that the film doesn’t even have the excuse of being old or “no budget”. In order to prevent such a situation from happening to you on Halloween night, we present to you the 10 worst horror movies since 2000.

Tips for preparing a digital model for 3D printing

Some 3D files can be transformed into physical models. Therefore, the process of a digital model for 3D printing and a model for digital platforms will be very diverse. Today in Visual4 we tell you in detail what this process consists of.

5 myths of the anime industry

Surely it has happened to you that your friends who are also fans of Japanese animation, one good day come and talk to you about something they have read or heard on the Internet or even worse: that someone who is a friend of another friend who works in the industry or is close to her, he said. Sometimes we believe without hesitation what they tell us and we go through life very happy thinking that what they told us was true. Unfortunately, no matter how well-intentioned our friends had, perhaps their innocence or inexperience has made them believe whatever is said about anime and we too have fallen for that bad information. And is that as Atomix we do not like to be left with doubts. They have put me to investigate the myths that exist in the anime industry and show them as they are.

2D animation: everything you need to know about this traditional technique

Despite the emergence of new technologies, 2D animation continues to be a widely used traditional technique, partly thanks to the magic involved in drawing the pieces that will be animated afterward by hand. This does not mean that 2D animation is carried out without technologies, on the contrary, they have reached two-dimensional animation and have made it better.