In recent years the use of the internet has grown exponentially, and with it the use of social networks, leaving behind traditional media such as the press, TV, radio.
Not only have they become a vital part of our relationships with friends and family; Social networks have become an essential communication tool for any business. You may also like to read putting flyers on cars via Ask4files.com.
As a company, having an online presence implies great advantages and benefits. Speaking in more specific terms, within the digital marketing strategy, there is the Social Media strategy and it means that it is focused on generating interaction on your company’s social networking sites with consumers.
What Are Social Networks For In My Business Or Company?
Currently, a large percentage of the consumer is on social networks, so for a business, it is an opportunity to have direct contact with the consumer, it is an opportunity to listen to him, know what he needs and what he is thinking.
Nowadays, when hiring a company or buying a product, the consumer, before asking a friend, researches Google and looks for opinions on social networks.
In short, the digital world is talking about your company just by having a presence on social networks and also:
- They project a positive and close image of your business, products, and services.
- They offer information and support to customers.
- Relationships with suppliers and customers are established and strengthened.
- First-hand opinions about your company, products, and services are obtained.
- It is possible to resolve dissatisfactions or conflicts with customers.
- You can spread relevant information about your company.
- Improve the positioning of your website in Google and other search engines.
- They are a tool to launch advertising campaigns, announce new products or services.
- It allows you to keep up to date with products, services, and conferences related to your company or even your competition.
When you have decided to have a presence on social networks, it is important to do so based on a positioning strategy where you must consider the following:
Know the public and the sector of your company because it will be the indicator to direct your work, what I want to say is that it is not necessary to be present in all the existing social networks, but in those that will give your business the greatest potential.
Study the competition, observe which strategies work for you and which do not.
Generate text content and attractive messages for the information that you will publish or about the products and services of your business, using simple and easy-to-understand language.
Social commerce is a trend in social networks.
What Behavior Will Social Networks Have After This Economic Emergency In The Remainder Of 2020?
It can be hard to predict the future, especially for something as changeable as social media. But if you look at the current trends and the latest rumors, you will start to see the signs.
Social commerce is one of the hottest trends on social media right now, and it looks set to make an even bigger impact in 2020.
What Is Social Commerce?
Social commerce is selling products directly within social media platforms.
This is different from social media marketing, where you can try to drive referral traffic from social media to a website or online store.
With social commerce, the store, the entire shopping experience, happens without the customer ever leaving the social networking site.
How Does Social Commerce Work?
There are many benefits to this, as you can imagine. It’s a much more streamlined process, especially when you can enjoy things like chatbot payments and autofill payment and delivery details.
There are fewer clicks and taps with social commerce than with traditional e-commerce through a web store.
The efficiency of the social commerce purchase journey far exceeds the typical eCommerce purchase. Basically, the math is like this:
If you have a traditional website and store, let’s say you get 10,000 visitors to the site.
Of that group, 25% give you their email address.
When you send an email to that group, 25% of them open it.
Than 5% of those who open the email click on the link in the email.
And three percent of those clicks end up buying something.
That’s a total of 1 purchase, after starting with 10,000 visitors.
Now compare that to a hypothetical social commerce trip. Let’s take a messaging chatbot for example:
Start with 10,000 chatbot visitors.
Of that group, you can message 99% of them
. Open rates are pretty high for chatbots, around 75%.
So, of the group that sees your message and opens it, let’s say 48% click
AND then 1% buy something.
That’s a total of 35 purchases, compared to one (1) purchase in the website example. Now obviously it goes without saying that your mileage may vary here. These are just sample numbers. But hopefully they will highlight some of the advantages of the ease and efficiency of social commerce.
Speaking of existing consumer behavior, it is widely known how many consumers are turning to social and mobile media as the primary means of content consumption and product discovery:
This year, it is estimated that the time spent on mobile devices exceeds the time spent watching television.
30% of online shoppers say they are likely to buy directly from a social network like Facebook, Instagram, Twitter or Snapchat.
Sales of Social Media Messenger have vastly outpaced email.
Referral traffic from social media to online stores has grown more than 100% in the last two years, more than the growth from any other channel.
Now, let’s talk about the state of social commerce today.
What Does Social Commerce Look Like On Instagram And, Facebook?
For Instagram: Facebook data says that 70% of shoppers search Instagram to discover products. Perhaps because of this, the roadmap has taken on a decidedly strong buy feel.
The biggest development is Instagram Checkout, which is a fully contained shopping experience within the Instagram app where you can view a product you like and then complete the purchase without leaving Instagram.
This goes a step further than Instagram Shopping, another new feature that Instagram has recently introduced. Unlike Checkout, Instagram Shopping is available to businesses in over 70 countries as long as you sell physical products and have an Instagram business account.
With Instagram Shopping, you can tag your images and stories with the products featured in your posts. Your audience can then tap to go directly to your store to make a purchase.
For Facebook: They have already made great strides towards social commerce with Facebook Page Shops and Messenger. First, let’s talk about Facebook Page Shops.
And what are you waiting for to implement and integrate social networks as one of the Digital Marketing strategies to increase your sales.
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